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Idel

A knitwear brand featuring Tatar ornament, founded by Albina Akhmetgaleeva in Kazan in 2018.

About this project

The founder spent 15 years in marketing before training in fashion design
The brand has been nicknamed "Kazan's Gucci" for its dense ornament
Known for the "Tubeteika" collection inspired by Kazan mosaics

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