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ORNAMENT by Adele Khadieva

A personal brand by designer Adele Khadieva - sweaters, T-shirts and dresses featuring minimalist Tatar embroidery.

About this project

Founded by Adele Khadieva
Products are sold as far as Australia and the US
Small but active Instagram following

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Ельвіра Усманова

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Presents a collection at Ukrainian Fashion Week among 50 Ukrainian brands
Draws the embroidery designs herself
Works with several workshops and embroiderers across Ukraine

Your Yool

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The name "yool" translates from Tatar as "path"
Features reimagined chulpy ornaments and writing on local identity
Collaborates with Kazan-based artists

Idel

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The founder spent 15 years in marketing before training in fashion design
The brand has been nicknamed "Kazan's Gucci" for its dense ornament
Known for the "Tubeteika" collection inspired by Kazan mosaics

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