Back to catalog

Tatar Ornament Through a Designer's Eyes

A personal project by designer Renat Safarov dedicated to reviving and popularizing Tatar ornament in contemporary products.

ridero.ru

About this project

  • The TATAR ORNAMENT project launched in May 2013 with a line of T-shirts featuring national symbols
  • The range expanded to include phone cases, notebooks, coloring books, and paintings with Tatar ornament
  • The author published the book "Tatar Ornament Through a Designer's Eyes," summarizing his research

Related projects

All projects in Graphics

Fayaz - Tatar Ethnodesign

Graphics#DesignTatars
  • Developed the branding for YASHLIK, Tatarstan's youth media outlet, in an "ethno-party" style
  • Uses ornaments of the Volga Bulgars from the 7th-13th centuries in modern gradient compositions
  • Runs a Telegram channel showcasing his work in national design
Learn more

Idel

Graphics#Fashion#DesignTatars
  • The founder spent 15 years in marketing before training in fashion design
  • The brand has been nicknamed "Kazan's Gucci" for its dense ornament
  • Known for the "Tubeteika" collection inspired by Kazan mosaics
Learn more

ORNAMENT by Adele Khadieva

GraphicsAuthor#Designer#Fashion#Design#BlogTatars
  • Founded by Adele Khadieva
  • Products are sold as far as Australia and the US
  • Small but active Instagram following
Learn more
Муэллиф